Fynch-Hatton – Everyday Casualwear with a Dash of Adventure

Fynch-Hatton – Premium casualwear inspired by African exploration and built for everyday comfort

Fynch-Hatton might be a newer name in British shops compared to some heritage brands, but its rise has been steady – and deservedly so. Combining reliable German quality with relaxed styling and a touch of old-school explorer charm, Fynch-Hatton has carved out a solid reputation for producing smart-casual menswear that’s both easy to wear and a little out of the ordinary.

Named after British adventurer and conservationist Denys Finch Hatton – of Out of Africa fame – the brand embraces a laid-back elegance, with soft cotton knits, practical shirts, and casual trousers that reflect a life of comfort, travel, and understated good taste.

The Brand Story

Launched in 1998 by German entrepreneur Roger Brandts, Fynch-Hatton was designed to bring premium casualwear to the European menswear market – something stylish, wearable, and not overly fashion-led. The name and ethos pay tribute to Denys Finch Hatton, a British aristocrat turned big-game hunter turned conservationist, who lived and died in Kenya during the early 20th century.

While the brand doesn’t lean too heavily into safari tropes, it borrows just enough to suggest adventure – think earthy colours, relaxed fits, soft cottons, and reliable pieces that work just as well at a country pub as they would on a weekend city break. Fynch-Hatton is about subtle confidence, not showy branding.

Our Fynch-Hatton Range

At Livingston, we stock a seasonal range of Fynch-Hatton menswear that appeals to those after easy-to-style, well-cut casual pieces. The fit is generally modern and comfortable – not too slim, not too baggy – and the materials are consistently soft, well-dyed, and long-lasting.

Casual Shirts

One of the most popular categories in our Fynch-Hatton range is shirts. These include both long-sleeved casual shirts and short-sleeved summer styles, typically cut from brushed cotton, Oxford weaves, or lightweight poplins.

Look out for:

• Tattersall and check patterns in soft brushed finishes – perfect for cooler months under a gilet or wool jumper.

• Solid colour Oxfords in muted hues like washed navy, stone, and olive – great for layering or wearing on their own.

• Linen blend shirts in spring/summer, offering breathability and a relaxed, slightly rumpled charm.

Fynch-Hatton shirts often include subtle detailing – contrast button stitching, small embroidered logos (usually an acacia tree), and back pleats for comfort.

Knitwear

Another cornerstone of the brand is its fine-gauge knitwear – mostly made from 100% cotton, though we also sometimes stock merino wool and wool-blend jumpers in colder seasons.

Key features:

• Crew necks and V-necks in easy-to-layer midweights – ideal over a shirt or polo.

• Half-zips in cotton or cotton-cashmere blends – very popular with customers looking for a versatile layer that works both smart and casual.

• Consistent sizing – Fynch-Hatton jumpers fit true to size and maintain their shape wash after wash.

They’re an ideal alternative to chunkier knits, especially for those who run warm or want something tidy to wear indoors.

Polos and Tees

Polo shirts and T-shirts from Fynch-Hatton continue the same theme: soft fabrics, clean cuts, and an unhurried feel. The polos are typically made from pique cotton, with subtle branding and a sharp collar that holds its shape well. The tees are usually jersey cotton, available in core colours and seasonal tones.

While other brands might chase trends with oversized logos or garish patterns, Fynch-Hatton stays comfortably in the middle ground – classic but not boring.

Outerwear and Layering

Each season we also bring in a limited selection of casual jackets, lightweight overshirts, and occasionally quilted gilets or field jackets. These pieces are designed to layer over shirts or knitwear, offering that transitional option for between-seasons weather.

Expect:

• Utility-style overshirts in soft cotton twill – good for layering over a tee or wearing under a coat.

• Lightly padded gilets with discreet branding and zipped pockets.

• Zip-through cotton sweatshirts – somewhere between a jacket and a cardigan.

These items tend to go quickly, particularly in spring and early autumn when people are looking for that “third piece” to finish off an outfit.

Sizing and Fit

Fynch-Hatton clothing typically fits true to size, with a modern regular fit across most of the range. Shirts have a bit of ease through the chest and shoulders, ideal for layering, while knitwear and polos are neat without being tight. The brand seems to strike that sweet spot – suitable for both younger and older gents who want casual gear without fuss.

We stock sizes M to XXL, with some styles available in S or 3XL depending on season and availability.

How to Style Fynch-Hatton

Fynch-Hatton shines in smart-casual and weekend outfits. It’s the sort of gear that works effortlessly together – no need to overthink it. Here are a few outfit ideas using pieces from the range:

• For everyday wear: A navy half-zip cotton jumper layered over a check shirt, paired with dark denim or chinos, and finished with a Blundstone boot or smart trainer.

• For summer: A short-sleeve linen shirt in sand or sage, worn open over a crew neck tee with lightweight shorts or cotton trousers.

• For autumn walks: A brushed cotton check shirt under a quilted gilet, with cords or moleskins and a waterproof cap from Failsworth or Barbour.

The brand sits comfortably alongside others we stock, like Brax, Bugatti, Gurteen, and Schoffel – all part of that quality casualwear sphere.

Why Our Customers Like It

In-store, Fynch-Hatton gets repeat purchases from customers who appreciate comfort, quality, and simplicity. You’re unlikely to get swept up in fads or awkward fits. It’s easy-going menswear that looks considered without trying too hard.

Many discover it through a shirt or jumper and then come back for more. They comment on:

• The softness of the cotton

• The reliable fit

• The good value, especially for the quality of construction and cloth

It’s also a great brand to gift, as the styling is safe (in a good way) and fits a wide age range.